Showing posts with label FDA. Show all posts
Showing posts with label FDA. Show all posts

Wednesday, November 10, 2010

Duh: Cigarettes Are Addictive

You know you're old if you ever made an ashtray in elementary school art class. When smoking was commonplace, every kid had a parent or grandparent who would appreciate a misshapen ashtray handcrafted out of clay. And so what if junior was living in a smoke filled house and doing his part to enable the toxic activity?

In 1950 it was estimated that more than half of the United States' population smoked, and smoking was permitted just about everywhere. Hell, they even handed out free cigarettes at medical health meetings!

It took us quite a while to agree that tobacco was bad -- very bad. But the 1965 Federal Cigarette Labeling and Advertising Act requiring the famous Surgeon General's Warnings heralded a 40 year decline in smoking. Now, only about 21% of the U.S. adult population smokes. But that decline has leveled off in the last 5 years.

Time to bring out the big guns. The FDA has decided that cigarettes should come wrapped in gruesome medical photos. Check them out for yourself: rotten teeth, gravestones, tracheotomies, body tags, and heart attacks in action. I don't know what to think. They are attention getting for sure. But isn't it already general knowledge that smoking is dangerous? If I were a smoker, I think I'd be so distressed at those grim images that I'd need another smoke!

And what about the coolness in the gruesomeness? I'm afraid the pictures may take on a "collect them all" kind of challenge to the too-hip-to-care crowd, otherwise known as teenagers.

But according to ABC News, "previous studies suggest that graphic health warnings displayed in other countries worked better than text warnings to motivate smokers to quit, and nonsmokers not to start."

I hope they are right. I honestly wish there was something that could convince that remaining 21% to cease smoking and the next generation to never start the nasty habit.
"Cigarette smoking remains the leading preventable cause of death in the United States, causing an estimated 438,000 deaths - or about 1 out of every 5 - each year." — National Cancer Institute.
Three months ago a distant cousin, age 40 and a 2-1/2 pack-a-day smoker, died of throat cancer. Once he was diagnosed, he was given a year to live, but died within a month. Rest in peace, Glenn. I wish I knew you better.

Tuesday, September 14, 2010

A Sweeter Name

The Corn Refiners Association has petitioned the U.S. FDA to rename "high-fructose corn syrup." The new image-enhancing name, if the FDA approves, will be "corn sugar."

As if sugar doesn't have its own image problem. You'd think the corn refiners would be a little more savvy. They should go for a name like "awesome veggie sweetener" or something.

However, while the FDA is open for suggestions, I'd like to propose "subsidized addictive corn syrup."

I'm going to stop short of jumping on the bandwagon proclaiming "if only we could rid ourselves of the evil HFCS then our obesity problems would be gone!" I'm not that simple-minded, and I'm not that good at chemistry either. I can't really sort through the science behind the whole HFCS-vs-sugar debate. There are too many junk studies with inconsistent results.

The politics though are another thing. High-fructose corn syrup, derived from corn, is more economical in the U.S. because corn production is heavily subsidized. The FDA recognized HFCS as safe in 1976. Soft drink makers in the U.S. switched to using HFCS in 1984.

I remember it was around 1985 that I saw the first bucket-sized serving of cola. I naively thought it was family size and honestly wondered how difficult it would be to pour it into smaller cups for serving. Oh well.

It's common now. Any kid can pick up a 64oz serving of liquid candy before school, gulp down 800 calories before the final bell rings, and then stop on the way home for a refill costing less than $1.

It's cheap and full of calories, and the numbers show we're consuming more glucose-fructose mixtures.

(Image via Wikipedia.)

The little downward dip at the end there is promising. Are we wising up? Learning moderation is the key? Is this why the corn refiners want an image change? I don't think the new name is going to change anything.